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Google Ads Ad Manager V1 Client - Class Metric (0.4.1)

Reference documentation and code samples for the Google Ads Ad Manager V1 Client class Metric.

Reporting metrics.

Protobuf type google.ads.admanager.v1.Report.Metric

Namespace

Google \ Ads \ AdManager \ V1 \ Report

Methods

static::name

Parameter
Name	Description
`value`	`mixed`

static::value

Parameter
Name	Description
`name`	`mixed`

Constants

METRIC_UNSPECIFIED

Value: 0

Default value. This value is unused.

Generated from protobuf enum METRIC_UNSPECIFIED = 0;

ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Value: 61

Active View total average time in seconds that specific impressions are reported as being viewable.

Generated from protobuf enum ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 61;

ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Value: 58

Total number of impressions that were eligible to measure viewability.

Generated from protobuf enum ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 58;

ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Value: 57

The total number of impressions that were sampled and measured by active view.

Generated from protobuf enum ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 57;

ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Value: 60

The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).

Generated from protobuf enum ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 60;

ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Value: 56

The total number of impressions viewed on the user's screen.

Generated from protobuf enum ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 56;

ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Value: 59

The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).

Generated from protobuf enum ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 59;

ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Value: 73

Active View AdSense average time in seconds that specific impressions are reported as being viewable.

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 73;

ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Value: 70

Total number of impressions delivered by AdSense that were eligible to measure viewability.

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 70;

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Value: 69

The number of impressions delivered by AdSense that were sampled, and measurable by active view.

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 69;

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Value: 72

The percentage of impressions delivered by AdSense that were measurable by active view (out of all AdSense impressions sampled for active view).

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 72;

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Value: 68

The number of impressions delivered by AdSense viewed on the user's screen.

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 68;

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Value: 71

The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).

Generated from protobuf enum ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 71;

ADSENSE_AVERAGE_ECPM

Value: 26

The average effective cost-per-thousand-impressions earned from the ads delivered by AdSense through line item dynamic allocation.

Generated from protobuf enum ADSENSE_AVERAGE_ECPM = 26;

ADSENSE_CLICKS

Value: 23

Number of clicks delivered by AdSense demand channel.

Generated from protobuf enum ADSENSE_CLICKS = 23;

ADSENSE_CTR

Value: 24

The ratio of impressions served by AdSense that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The AdSense CTR is calculated as: (AdSense clicks / AdSense impressions).

Generated from protobuf enum ADSENSE_CTR = 24;

ADSENSE_IMPRESSIONS

Value: 22

Total impressions delivered by AdSense.

Generated from protobuf enum ADSENSE_IMPRESSIONS = 22;

ADSENSE_PERCENT_CLICKS

Value: 28

Ratio of clicks delivered by AdSense through line item dynamic allocation in relation to the total clicks delivered.

Generated from protobuf enum ADSENSE_PERCENT_CLICKS = 28;

ADSENSE_PERCENT_IMPRESSIONS

Value: 27

Ratio of impressions delivered by AdSense through line item dynamic allocation in relation to the total impressions delivered.

Generated from protobuf enum ADSENSE_PERCENT_IMPRESSIONS = 27;

ADSENSE_PERCENT_REVENUE

Value: 29

Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue.

Generated from protobuf enum ADSENSE_PERCENT_REVENUE = 29;

ADSENSE_PERCENT_REVENUE_WITHOUT_CPD

Value: 30

Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue (excluding CPD).

Generated from protobuf enum ADSENSE_PERCENT_REVENUE_WITHOUT_CPD = 30;

ADSENSE_RESPONSES_SERVED

Value: 41

The total number of times that an AdSense ad is delivered.

Generated from protobuf enum ADSENSE_RESPONSES_SERVED = 41;

ADSENSE_REVENUE

Value: 25

Revenue generated from AdSense through line item dynamic allocation, calculated in the network's currency and time zone.

Generated from protobuf enum ADSENSE_REVENUE = 25;

AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Value: 79

Active View AdExchange average time in seconds that specific impressions are reported as being viewable.

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 79;

AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Value: 76

Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 76;

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Value: 75

The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 75;

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Value: 78

The percentage of impressions delivered by Ad Exchange that were measurable by active view (out of all Ad Exchange impressions sampled for active view).

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 78;

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Value: 74

The number of impressions delivered by Ad Exchange viewed on the user's screen.

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 74;

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Value: 77

The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).

Generated from protobuf enum AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 77;

AD_EXCHANGE_AVERAGE_ECPM

Value: 18

The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation.

Generated from protobuf enum AD_EXCHANGE_AVERAGE_ECPM = 18;

AD_EXCHANGE_CLICKS

Value: 15

Number of clicks delivered by the Ad Exchange.

Generated from protobuf enum AD_EXCHANGE_CLICKS = 15;

AD_EXCHANGE_CTR

Value: 16

The ratio of impressions served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange CTR is calculated as: (Ad Exchange clicks / Ad Exchange impressions).

Generated from protobuf enum AD_EXCHANGE_CTR = 16;

AD_EXCHANGE_IMPRESSIONS

Value: 14

Total impressions delivered by the Ad Exchange.

Generated from protobuf enum AD_EXCHANGE_IMPRESSIONS = 14;

AD_EXCHANGE_PERCENT_CLICKS

Value: 20

Ratio of clicks delivered by Ad Exchange through line item dynamic allocation in relation to the total clicks delivered.

Generated from protobuf enum AD_EXCHANGE_PERCENT_CLICKS = 20;

AD_EXCHANGE_PERCENT_IMPRESSIONS

Value: 19

Ratio of impressions delivered by Ad Exchange through line item dynamic allocation in relation to the total impressions delivered.

Generated from protobuf enum AD_EXCHANGE_PERCENT_IMPRESSIONS = 19;

AD_EXCHANGE_PERCENT_REVENUE

Value: 21

Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue.

Generated from protobuf enum AD_EXCHANGE_PERCENT_REVENUE = 21;

AD_EXCHANGE_PERCENT_REVENUE_WITHOUT_CPD

Value: 31

Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue (excluding CPD).

Generated from protobuf enum AD_EXCHANGE_PERCENT_REVENUE_WITHOUT_CPD = 31;

AD_EXCHANGE_RESPONSES_SERVED

Value: 42

The total number of times that an Ad Exchange ad is delivered.

Generated from protobuf enum AD_EXCHANGE_RESPONSES_SERVED = 42;

AD_EXCHANGE_REVENUE

Value: 17

Revenue generated from the Ad Exchange through line item dynamic allocation, calculated in your network's currency and time zone.

Generated from protobuf enum AD_EXCHANGE_REVENUE = 17;

AD_REQUESTS

Value: 38

The total number of times that an ad request is sent to the ad server including dynamic allocation.

Generated from protobuf enum AD_REQUESTS = 38;

AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Value: 67

Active View ad server average time in seconds that specific impressions are reported as being viewable.

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME = 67;

AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Value: 64

Total number of impressions delivered by the ad server that were eligible to measure viewability.

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS = 64;

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Value: 63

The number of impressions delivered by the ad server that were sampled, and measurable by active view.

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS = 63;

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

Value: 66

The percentage of impressions delivered by the ad server that were measurable by active view (out of all the ad server impressions sampled for active view).

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE = 66;

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Value: 62

The number of impressions delivered by the ad server viewed on the user's screen.

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS = 62;

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

Value: 65

The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).

Generated from protobuf enum AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE = 65;

AD_SERVER_AVERAGE_ECPM

Value: 34

Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server.

Generated from protobuf enum AD_SERVER_AVERAGE_ECPM = 34;

AD_SERVER_AVERAGE_ECPM_WITHOUT_CPD

Value: 10

Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server, excluding CPD value.

Generated from protobuf enum AD_SERVER_AVERAGE_ECPM_WITHOUT_CPD = 10;

AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS

Value: 262

Total raw impressions counted when creative begins to render or the first frame of a video is shown.

Generated from protobuf enum AD_SERVER_BEGIN_TO_RENDER_IMPRESSIONS = 262;

AD_SERVER_CLICKS

Value: 7

Total clicks served by the Google Ad Manager server. It usually takes about 30 minutes for new clicks to be recorded and added to the total displayed in reporting.

Generated from protobuf enum AD_SERVER_CLICKS = 7;

AD_SERVER_CPD_REVENUE

Value: 32

CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

Generated from protobuf enum AD_SERVER_CPD_REVENUE = 32;

AD_SERVER_CTR

Value: 8

Ratio of impressions served by the Google Ad Manager server that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The ad server CTR is calculated as: (Ad server clicks / Ad server impressions).

Generated from protobuf enum AD_SERVER_CTR = 8;

AD_SERVER_IMPRESSIONS

Value: 6

Total impressions delivered by the Ad Server.

Generated from protobuf enum AD_SERVER_IMPRESSIONS = 6;

AD_SERVER_PERCENT_CLICKS

Value: 12

Ratio of clicks delivered by the Google Ad Manager server in relation to the total clicks delivered.

Generated from protobuf enum AD_SERVER_PERCENT_CLICKS = 12;

AD_SERVER_PERCENT_IMPRESSIONS

Value: 11

Ratio of impressions delivered by the Google Ad Manager server in relation to the total impressions delivered.

Generated from protobuf enum AD_SERVER_PERCENT_IMPRESSIONS = 11;

AD_SERVER_PERCENT_REVENUE

Value: 35

Ratio of revenue generated by the Google Ad Manager server in relation to the total revenue.

Generated from protobuf enum AD_SERVER_PERCENT_REVENUE = 35;

AD_SERVER_PERCENT_REVENUE_WITHOUT_CPD

Value: 13

Ratio of revenue generated by the Google Ad Manager server (excluding CPD) in relation to the total revenue.

Generated from protobuf enum AD_SERVER_PERCENT_REVENUE_WITHOUT_CPD = 13;

AD_SERVER_RESPONSES_SERVED

Value: 40

The total number of times that an ad is served by the ad server.

Generated from protobuf enum AD_SERVER_RESPONSES_SERVED = 40;

AD_SERVER_REVENUE

Value: 33

All CPM, CPC, and CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server.

Sum of all booked revenue.

Generated from protobuf enum AD_SERVER_REVENUE = 33;

AD_SERVER_REVENUE_WITHOUT_CPD

Value: 9

Revenue (excluding CPD) earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

Generated from protobuf enum AD_SERVER_REVENUE_WITHOUT_CPD = 9;

AD_SERVER_TRACKED_ADS

Value: 264

The number of tracked ads delivered by the ad server.

Generated from protobuf enum AD_SERVER_TRACKED_ADS = 264;

AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS

Value: 261

Total raw impressions counted when creative begins to render or the first frame of a video is shown, before invalid traffic filtrations by Ad Server.

Generated from protobuf enum AD_SERVER_UNFILTERED_BEGIN_TO_RENDER_IMPRESSIONS = 261;

AD_SERVER_UNFILTERED_CLICKS

Value: 259

Total clicks delivered by the Ad Server before spam filtering.

Generated from protobuf enum AD_SERVER_UNFILTERED_CLICKS = 259;

AD_SERVER_UNFILTERED_IMPRESSIONS

Value: 260

Total impressions delivered by the Ad Server before spam filtering.

Generated from protobuf enum AD_SERVER_UNFILTERED_IMPRESSIONS = 260;

AD_SERVER_UNFILTERED_TRACKED_ADS

Value: 263

The number of tracked ads delivered by the ad server before invalid traffic filtrations.

Generated from protobuf enum AD_SERVER_UNFILTERED_TRACKED_ADS = 263;

AVERAGE_ECPM

Value: 37

eCPM averaged across the Google Ad Manager server, AdSense, and Ad Exchange.

Generated from protobuf enum AVERAGE_ECPM = 37;

AVERAGE_ECPM_WITHOUT_CPD

Value: 5

eCPM averaged across the Google Ad Manager server (excluding CPD), AdSense, and Ad Exchange.

Generated from protobuf enum AVERAGE_ECPM_WITHOUT_CPD = 5;

CLICKS

Value: 2

The number of times a user clicked on an ad.

Generated from protobuf enum CLICKS = 2;

CODE_SERVED_COUNT

Value: 44

The total number of times that the code for an ad is served by the ad server including dynamic allocation.

Generated from protobuf enum CODE_SERVED_COUNT = 44;

CTR

Value: 3

For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions expressed as a fraction. Ad CTR = Clicks / Ad impressions.

Generated from protobuf enum CTR = 3;

GOOGLE_SOLD_AUCTION_COVIEWED_IMPRESSIONS

Value: 129

The number of coviewed impressions sold by Google in partner sales.

Generated from protobuf enum GOOGLE_SOLD_AUCTION_COVIEWED_IMPRESSIONS = 129;

GOOGLE_SOLD_AUCTION_IMPRESSIONS

Value: 128

The number of auction impressions sold by Google in partner sales.

Generated from protobuf enum GOOGLE_SOLD_AUCTION_IMPRESSIONS = 128;

GOOGLE_SOLD_COVIEWED_IMPRESSIONS

Value: 131

The number of coviewed impressions sold by Google in partner sales.

Generated from protobuf enum GOOGLE_SOLD_COVIEWED_IMPRESSIONS = 131;

GOOGLE_SOLD_IMPRESSIONS

Value: 130

The number of impressions sold by Google in partner sales.

Generated from protobuf enum GOOGLE_SOLD_IMPRESSIONS = 130;

GOOGLE_SOLD_RESERVATION_COVIEWED_IMPRESSIONS

Value: 127

The number of coviewed impressions sold by Google in partner sales.

Generated from protobuf enum GOOGLE_SOLD_RESERVATION_COVIEWED_IMPRESSIONS = 127;

GOOGLE_SOLD_RESERVATION_IMPRESSIONS

Value: 126

The number of reservation impressions sold by Google in partner sales.

Generated from protobuf enum GOOGLE_SOLD_RESERVATION_IMPRESSIONS = 126;

IMPRESSIONS

Value: 1

Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group partners.

Generated from protobuf enum IMPRESSIONS = 1;

PARTNER_SALES_FILLED_POD_REQUESTS

Value: 135

The number of filled pod requests (filled by partner or Google) in partner sales.

Generated from protobuf enum PARTNER_SALES_FILLED_POD_REQUESTS = 135;

PARTNER_SALES_FILL_RATE

Value: 136

The percent of filled requests to total ad requests in partner sales.

Generated from protobuf enum PARTNER_SALES_FILL_RATE = 136;

PARTNER_SALES_PARTNER_MATCH_RATE

Value: 137

The percent of partner filled requests to total ad requests in partner sales.

Generated from protobuf enum PARTNER_SALES_PARTNER_MATCH_RATE = 137;

PARTNER_SALES_QUERIES

Value: 132

The number of queries eligible for partner sales.

Generated from protobuf enum PARTNER_SALES_QUERIES = 132;

PARTNER_SALES_UNFILLED_IMPRESSIONS

Value: 133

The number of partner unfilled impressions in partner sales.

If a pod request is not filled by partner but filled by Google, this metric will still count 1.

Generated from protobuf enum PARTNER_SALES_UNFILLED_IMPRESSIONS = 133;

PARTNER_SALES_UNMATCHED_QUERIES

Value: 134

The number of partner unmatched queries in partner sales.

If an ad request is not filled by partner but filled by Google, this metric will still count 1.

Generated from protobuf enum PARTNER_SALES_UNMATCHED_QUERIES = 134;

PARTNER_SOLD_CODE_SERVED

Value: 125

The number of code served sold by partner in partner sales.

Generated from protobuf enum PARTNER_SOLD_CODE_SERVED = 125;

PARTNER_SOLD_COVIEWED_IMPRESSIONS

Value: 124

The number of coviewed impressions sold by partner in partner sales.

Generated from protobuf enum PARTNER_SOLD_COVIEWED_IMPRESSIONS = 124;

PARTNER_SOLD_IMPRESSIONS

Value: 123

The number of impressions sold by partner in partner sales.

Generated from protobuf enum PARTNER_SOLD_IMPRESSIONS = 123;

PROGRAMMATIC_ELIGIBLE_AD_REQUESTS

Value: 177

The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction.

Generated from protobuf enum PROGRAMMATIC_ELIGIBLE_AD_REQUESTS = 177;

PROGRAMMATIC_MATCH_RATE

Value: 178

The number of programmatic responses served divided by the number of programmatic eligible ad requests. Includes Ad Exchange, Open Bidding, and Preferred Deals.

Generated from protobuf enum PROGRAMMATIC_MATCH_RATE = 178;

PROGRAMMATIC_RESPONSES_SERVED

Value: 176

Total number of ad responses served from programmatic demand sources.

Includes Ad Exchange, Open Bidding, and Preferred Deals. Differs from AD_EXCHANGE_RESPONSES_SERVED, which doesn't include Open Bidding ad requests.

Generated from protobuf enum PROGRAMMATIC_RESPONSES_SERVED = 176;

RESPONSES_SERVED

Value: 39

The total number of times that an ad is served by the ad server including dynamic allocation.

Generated from protobuf enum RESPONSES_SERVED = 39;

REVENUE

Value: 36

Total amount of CPM, CPC, and CPD revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.

Generated from protobuf enum REVENUE = 36;

REVENUE_WITHOUT_CPD

Value: 4

Total amount of revenue (excluding CPD) based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.

Generated from protobuf enum REVENUE_WITHOUT_CPD = 4;

SERVER_SIDE_UNWRAPPING_AVERAGE_LATENCY_MS

Value: 434

The average latency in milliseconds across all server-side unwrapping callout requests. There is no special handling for error or timeout responses. This reflects the entire chain of a parent callout request, which may result in multiple child callouts. This metric is not sliced by child callout dimensions.

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_AVERAGE_LATENCY_MS = 434;

SERVER_SIDE_UNWRAPPING_CALLOUTS

Value: 435

The total number of server-side unwrapping callout requests.

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_CALLOUTS = 435;

SERVER_SIDE_UNWRAPPING_EMPTY_RESPONSES

Value: 436

The total number of server-side unwrapping callouts that returned an empty response. Timeouts are not considered empty responses.

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_EMPTY_RESPONSES = 436;

SERVER_SIDE_UNWRAPPING_ERROR_RESPONSES

Value: 437

The total number of server-side unwrapping callouts that returned an error response. Timeouts and empty responses are not considered errors.

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_ERROR_RESPONSES = 437;

SERVER_SIDE_UNWRAPPING_SUCCESSFUL_RESPONSES

Value: 438

The total number of successfully unwrapped, non-empty server-side wrapping callouts. Successful unwrapping does not indicate that the resulting creative was served.

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_SUCCESSFUL_RESPONSES = 438;

SERVER_SIDE_UNWRAPPING_TIMEOUTS

Value: 439

The total number of server-side unwrapping callouts that timed out before returning a response.

Generated from protobuf enum SERVER_SIDE_UNWRAPPING_TIMEOUTS = 439;

UNFILLED_IMPRESSIONS

Value: 45

The total number of missed impressions due to the ad servers' inability to find ads to serve including dynamic allocation.

Generated from protobuf enum UNFILLED_IMPRESSIONS = 45;

UNMATCHED_AD_REQUESTS

Value: 43

The total number of times that an ad is not returned by the ad server.

Generated from protobuf enum UNMATCHED_AD_REQUESTS = 43;

USER_MESSAGES_OFFERWALL_MESSAGES_SHOWN

Value: 121

Number of times an Offerwall message was shown to users.

Generated from protobuf enum USER_MESSAGES_OFFERWALL_MESSAGES_SHOWN = 121;

USER_MESSAGES_OFFERWALL_SUCCESSFUL_ENGAGEMENTS

Value: 122

The number of messages where the user gained an entitlement.

Generated from protobuf enum USER_MESSAGES_OFFERWALL_SUCCESSFUL_ENGAGEMENTS = 122;

VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE

Value: 92

The number of user interactions with a video, on average, such as pause, full screen, mute, etc.

Generated from protobuf enum VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE = 92;

VIDEO_INTERACTION_COLLAPSES

Value: 93

The number of times a user collapses a video, either to its original size or to a different size.

Generated from protobuf enum VIDEO_INTERACTION_COLLAPSES = 93;

VIDEO_INTERACTION_EXPANDS

Value: 95

The number of times a user expands a video.

Generated from protobuf enum VIDEO_INTERACTION_EXPANDS = 95;

VIDEO_INTERACTION_FULL_SCREENS

Value: 96

The number of times ad clip played in full screen mode.

Generated from protobuf enum VIDEO_INTERACTION_FULL_SCREENS = 96;

VIDEO_INTERACTION_MUTES

Value: 97

The number of times video player was in mute state during play of ad clip.

Generated from protobuf enum VIDEO_INTERACTION_MUTES = 97;

VIDEO_INTERACTION_PAUSES

Value: 98

The number of times user paused ad clip.

Generated from protobuf enum VIDEO_INTERACTION_PAUSES = 98;

VIDEO_INTERACTION_RESUMES

Value: 99

The number of times the user unpaused the video.

Generated from protobuf enum VIDEO_INTERACTION_RESUMES = 99;

VIDEO_INTERACTION_REWINDS

Value: 100

The number of times a user rewinds the video.

Generated from protobuf enum VIDEO_INTERACTION_REWINDS = 100;

VIDEO_INTERACTION_UNMUTES

Value: 101

The number of times a user unmutes the video.

Generated from protobuf enum VIDEO_INTERACTION_UNMUTES = 101;

VIDEO_INTERACTION_VIDEO_SKIPS

Value: 102

The number of times a skippable video is skipped.

Generated from protobuf enum VIDEO_INTERACTION_VIDEO_SKIPS = 102;

VIDEO_REAL_TIME_CREATIVE_SERVES

Value: 139

The number of total creative serves in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_CREATIVE_SERVES = 139;

VIDEO_REAL_TIME_ERROR_100_COUNT

Value: 143

The number of errors of type 100 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_100_COUNT = 143;

VIDEO_REAL_TIME_ERROR_101_COUNT

Value: 144

The number of errors of type 101 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_101_COUNT = 144;

VIDEO_REAL_TIME_ERROR_102_COUNT

Value: 145

The number of errors of type 102 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_102_COUNT = 145;

VIDEO_REAL_TIME_ERROR_200_COUNT

Value: 146

The number of errors of type 200 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_200_COUNT = 146;

VIDEO_REAL_TIME_ERROR_201_COUNT

Value: 147

The number of errors of type 201 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_201_COUNT = 147;

VIDEO_REAL_TIME_ERROR_202_COUNT

Value: 148

The number of errors of type 202 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_202_COUNT = 148;

VIDEO_REAL_TIME_ERROR_203_COUNT

Value: 149

The number of errors of type 203 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_203_COUNT = 149;

VIDEO_REAL_TIME_ERROR_300_COUNT

Value: 150

The number of errors of type 300 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_300_COUNT = 150;

VIDEO_REAL_TIME_ERROR_301_COUNT

Value: 151

The number of errors of type 301 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_301_COUNT = 151;

VIDEO_REAL_TIME_ERROR_302_COUNT

Value: 152

The number of errors of type 302 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_302_COUNT = 152;

VIDEO_REAL_TIME_ERROR_303_COUNT

Value: 153

The number of errors of type 303 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_303_COUNT = 153;

VIDEO_REAL_TIME_ERROR_400_COUNT

Value: 154

The number of errors of type 400 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_400_COUNT = 154;

VIDEO_REAL_TIME_ERROR_401_COUNT

Value: 155

The number of errors of type 401 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_401_COUNT = 155;

VIDEO_REAL_TIME_ERROR_402_COUNT

Value: 156

The number of errors of type 402 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_402_COUNT = 156;

VIDEO_REAL_TIME_ERROR_403_COUNT

Value: 157

The number of errors of type 403 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_403_COUNT = 157;

VIDEO_REAL_TIME_ERROR_405_COUNT

Value: 158

The number of errors of type 405 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_405_COUNT = 158;

VIDEO_REAL_TIME_ERROR_406_COUNT

Value: 159

The number of errors of type 406 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_406_COUNT = 159;

VIDEO_REAL_TIME_ERROR_407_COUNT

Value: 160

The number of errors of type 407 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_407_COUNT = 160;

VIDEO_REAL_TIME_ERROR_408_COUNT

Value: 161

The number of errors of type 408 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_408_COUNT = 161;

VIDEO_REAL_TIME_ERROR_409_COUNT

Value: 162

The number of errors of type 409 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_409_COUNT = 162;

VIDEO_REAL_TIME_ERROR_410_COUNT

Value: 163

The number of errors of type 410 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_410_COUNT = 163;

VIDEO_REAL_TIME_ERROR_500_COUNT

Value: 164

The number of errors of type 500 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_500_COUNT = 164;

VIDEO_REAL_TIME_ERROR_501_COUNT

Value: 165

The number of errors of type 501 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_501_COUNT = 165;

VIDEO_REAL_TIME_ERROR_502_COUNT

Value: 166

The number of errors of type 502 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_502_COUNT = 166;

VIDEO_REAL_TIME_ERROR_503_COUNT

Value: 167

The number of errors of type 503 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_503_COUNT = 167;

VIDEO_REAL_TIME_ERROR_600_COUNT

Value: 168

The number of errors of type 600 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_600_COUNT = 168;

VIDEO_REAL_TIME_ERROR_601_COUNT

Value: 169

The number of errors of type 601 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_601_COUNT = 169;

VIDEO_REAL_TIME_ERROR_602_COUNT

Value: 170

The number of errors of type 602 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_602_COUNT = 170;

VIDEO_REAL_TIME_ERROR_603_COUNT

Value: 171

The number of errors of type 603 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_603_COUNT = 171;

VIDEO_REAL_TIME_ERROR_604_COUNT

Value: 172

The number of errors of type 604 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_604_COUNT = 172;

VIDEO_REAL_TIME_ERROR_900_COUNT

Value: 173

The number of errors of type 900 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_900_COUNT = 173;

VIDEO_REAL_TIME_ERROR_901_COUNT

Value: 174

The number of errors of type 901 in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_ERROR_901_COUNT = 174;

VIDEO_REAL_TIME_IMPRESSIONS

Value: 138

The number of total impressions in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_IMPRESSIONS = 138;

VIDEO_REAL_TIME_MATCHED_QUERIES

Value: 140

The number of matched queries in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_MATCHED_QUERIES = 140;

VIDEO_REAL_TIME_TOTAL_ERROR_COUNT

Value: 175

The number of all errors in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_TOTAL_ERROR_COUNT = 175;

VIDEO_REAL_TIME_TOTAL_QUERIES

Value: 142

The number of total queries in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_TOTAL_QUERIES = 142;

VIDEO_REAL_TIME_UNMATCHED_QUERIES

Value: 141

The number of unmatched queries in video realtime reporting.

Generated from protobuf enum VIDEO_REAL_TIME_UNMATCHED_QUERIES = 141;

VIDEO_VIEWERSHIP_AUTO_PLAYS

Value: 103

Number of times that the publisher specified a video ad played automatically.

Generated from protobuf enum VIDEO_VIEWERSHIP_AUTO_PLAYS = 103;

VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE

Value: 104

Average percentage of the video watched by users.

Generated from protobuf enum VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE = 104;

VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME

Value: 105

Average time(seconds) users watched the video.

Generated from protobuf enum VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME = 105;

VIDEO_VIEWERSHIP_CLICK_TO_PLAYS

Value: 106

Number of times that the publisher specified a video ad was clicked to play.

Generated from protobuf enum VIDEO_VIEWERSHIP_CLICK_TO_PLAYS = 106;

VIDEO_VIEWERSHIP_COMPLETES

Value: 107

The number of times the video played to completion.

Generated from protobuf enum VIDEO_VIEWERSHIP_COMPLETES = 107;

VIDEO_VIEWERSHIP_COMPLETION_RATE

Value: 108

Percentage of times the video played to the end.

Generated from protobuf enum VIDEO_VIEWERSHIP_COMPLETION_RATE = 108;

VIDEO_VIEWERSHIP_ENGAGED_VIEWS

Value: 109

The number of engaged views: ad is viewed to completion or for 30s, whichever comes first.

Generated from protobuf enum VIDEO_VIEWERSHIP_ENGAGED_VIEWS = 109;

VIDEO_VIEWERSHIP_FIRST_QUARTILES

Value: 110

The number of times the video played to 25% of its length.

Generated from protobuf enum VIDEO_VIEWERSHIP_FIRST_QUARTILES = 110;

VIDEO_VIEWERSHIP_MIDPOINTS

Value: 111

The number of times the video reached its midpoint during play.

Generated from protobuf enum VIDEO_VIEWERSHIP_MIDPOINTS = 111;

VIDEO_VIEWERSHIP_SKIP_BUTTONS_SHOWN

Value: 112

The number of times a skip button is shown in video.

Generated from protobuf enum VIDEO_VIEWERSHIP_SKIP_BUTTONS_SHOWN = 112;

VIDEO_VIEWERSHIP_STARTS

Value: 113

The number of impressions where the video was played.

Generated from protobuf enum VIDEO_VIEWERSHIP_STARTS = 113;

VIDEO_VIEWERSHIP_THIRD_QUARTILES

Value: 114

The number of times the video played to 75% of its length.

Generated from protobuf enum VIDEO_VIEWERSHIP_THIRD_QUARTILES = 114;

VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT

Value: 115

The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.

Generated from protobuf enum VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT = 115;

VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE

Value: 94

The percentage of video error count.

Generated from protobuf enum VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE = 94;

VIDEO_VIEWERSHIP_VIDEO_LENGTH

Value: 116

Duration of the video creative.

Generated from protobuf enum VIDEO_VIEWERSHIP_VIDEO_LENGTH = 116;

VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE

Value: 117

View-through rate represented as a percentage.

Generated from protobuf enum VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE = 117;

YIELD_GROUP_AUCTIONS_WON

Value: 80

Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain.

Generated from protobuf enum YIELD_GROUP_AUCTIONS_WON = 80;

YIELD_GROUP_BIDS

Value: 81

Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction.

Generated from protobuf enum YIELD_GROUP_BIDS = 81;

YIELD_GROUP_BIDS_IN_AUCTION

Value: 82

Number of bids received from Open Bidding buyers that competed in the auction.

Generated from protobuf enum YIELD_GROUP_BIDS_IN_AUCTION = 82;

YIELD_GROUP_CALLOUTS

Value: 83

Number of times a yield partner is asked to return bid to fill a yield group request.

Generated from protobuf enum YIELD_GROUP_CALLOUTS = 83;

YIELD_GROUP_ESTIMATED_CPM

Value: 88

The estimated net rate for yield groups or individual yield group partners.

Generated from protobuf enum YIELD_GROUP_ESTIMATED_CPM = 88;

YIELD_GROUP_ESTIMATED_REVENUE

Value: 87

Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded.

Generated from protobuf enum YIELD_GROUP_ESTIMATED_REVENUE = 87;

YIELD_GROUP_IMPRESSIONS

Value: 85

Number of matched yield group requests where a yield partner delivered their ad to publisher inventory.

Generated from protobuf enum YIELD_GROUP_IMPRESSIONS = 85;

YIELD_GROUP_MEDIATION_FILL_RATE

Value: 89

Yield group Mediation fill rate indicating how often a network fills an ad request.

Generated from protobuf enum YIELD_GROUP_MEDIATION_FILL_RATE = 89;

YIELD_GROUP_MEDIATION_MATCHED_QUERIES

Value: 86

Total requests where a Mediation chain was served.

Generated from protobuf enum YIELD_GROUP_MEDIATION_MATCHED_QUERIES = 86;

YIELD_GROUP_MEDIATION_PASSBACKS

Value: 118

The number of mediation chain passback across all channels.

Generated from protobuf enum YIELD_GROUP_MEDIATION_PASSBACKS = 118;

YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM

Value: 90

Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports.

Generated from protobuf enum YIELD_GROUP_MEDIATION_THIRD_PARTY_ECPM = 90;

YIELD_GROUP_SUCCESSFUL_RESPONSES

Value: 84

Number of times a yield group buyer successfully returned a bid in response to a yield group callout.

Generated from protobuf enum YIELD_GROUP_SUCCESSFUL_RESPONSES = 84;